Say Goodbye to Your Old IT Guy, and Say Hello to Your
IT Partner.
We’re Not Your Average Joe
When it comes to addressing your business technology needs, we’re not your average Joes. We are changing the way companies think about IT by showing them how to properly leverage technology to be more effective and profitable. Technology is always changing for the better – are you taking full advantage of those changes or being left behind?
Since 2002, IT Direct has been helping small and mid-size organizations drive efficiency and productivity by making sure the systems they need are fast, reliable, and secure. We take the process a step further than others by working with our clients in a more comprehensive and business-minded way. This includes strategic planning, predictable budgets, cloud services, vendor management, regular reporting, and working with business units to find new ways to increase value. We do not sell a product or basic service; we truly partner with businesses to provide IT solutions that cater to their needs.
With our Complete Network Support you get:

Worry-Free Firewall Security

Worry-Free Remote Monitoring

Worry-Free Back Up & Disaster Recovery

CIO Services

24/7 IT Help Desk Support

Interest-Free Project Financing

Worry-Free Anti-Virus

Worry-Free Email Management
INFAMOUS HISTORICAL PARADIGMS #2 – REALITY CHECK
Since 1947, the US Air Force was formed as a separate branch of the military specializing in aerial warfare.
Meet Our Leadership Team

Ari Santiago
CEO
FUN FACT
“If you include my first business of underground-selling of Bazooka Joe bubble gum in middle school, IT Direct is my 6th business … good thing I didn’t give up after 5!”
From the start, working with computers was more than just a business – it became an outlet of sorts after a skiing accident left me paralyzed at age 13. It was during my time in rehab that a family friend lent me a computer and, with a lot of downtime on my hands, I really got into the machine. Working with the computer helped me cope with the impact of my paralysis. I went from being a four-season athlete to unable to even walk in the blink of an eye. For a time, I tried getting back into sports, and while that passion didn’t come back, there was something about working with computers that was great and came easily to me.
I planned to go into law like my father and started at Tufts University, but the computer never left me. At 4am when you had a paper due the next morning, and the computer was on the fritz, it was my door you knocked on. Towards the end of my studies, I realized being a lawyer wasn’t the path for me, and computers came calling again. I returned to Hartford and spent nine months helping my mother Robin upgrade the computer system at her dental office. As we worked to move the office into a paperless world, the scope grew, and I ended up restructuring the front office staff and building a new administrative team.
From there I went on to run the IT department for an environmental engineering firm. Eventually, the firm saw in me a talent for sales and sent me out on the road. I closed my first pitch and from there, the pressure was on to spend more of my time out in the field selling and less time managing our technology.
After a little less than a year in this dual role, I put it all together and realized that I should combine my sales, team building, and network engineering skills to provide high quality and reliable IT services to businesses. The need for talented staff to help firms close the gap between their business needs and the vast options in technology was clear. With a determination to help small and mid-size organizations harness the power of technology, I founded IT Direct in 2002 right out of my apartment. My first client was my previous employer, and things have grown steadily ever since. After adding staff and clients, we moved to our first office and over time have grown in size and scope; in 2013 we bought our own building.
Through our laser focus on driving client value, we are honored to have been recognized in a number of regional, national and international awards including: Inc. Magazine’s annual list of America’s 5000 Fastest-Growing Privately Held Companies for the last three years as well as being recognized by the industry leading MSP Mentor Top 501, the Ingram Micro SMB 500, the Marcum Tech Top 40, and Inc. Magazine’s 50 Best Places to Work in the U.S.

Jon Pace
Chief People Officer
Fun Fact
“My fear of swimming led me to a love of triathlons.”

Tom Tanski
Director of Strategic Services
Fun Fact
“ I spent 1986 surfing the West Coast.”

Alex Tsukanov
Chief Technology Officer
Fun Fact
“I used to scuba dive all year long in New England.”
Purpose:
To help small & mid-size businesses realize a competitive advantage by harnessing the power of technology to reach their business goals.
Core Values:
- Great People: I value and appreciate the individuals that make up our team so I encourage myself and others to grow and succeed.
- Keep It Simple: My solutions work for our clients, our clients don’t work for my solutions.
- Efficiency: I thrive on a relentless pursuit of methods that reduce costs, save time, and increase effectiveness for myself and our clients.
- Integrity: I am honest and forthright in everything I do.
- Corporate Responsibility: I am a positive contributor to my community in both resources and time.
How We Do It:
We meet and then exceed our client’s expectations by focusing on the following:
- Value, Value, Value: I deliver value at every client interaction.
- Communicate: I keep my teammates and my clients informed at all times.
- Under-promise, Over-deliver: People know what to expect from me and can rely on my word
- 5P: I know that Proper Preparation Prevents Poor Performance, so I prepare myself prior to every task.
- Move Quickly, Don’t Rush: I respond quickly and with patience to deliver quality service.